Transcreation and Translation: Case Study
One of the world’s largest and most popular cruise lines has to constantly change and update their content. Why? To ensure each market gets a highly localized experience throughout the traveler lifecycle (dreaming, researching, booking, cruising, post-travels). Addressing the recipient in his/her own language adds to the persuasiveness of the content, which is proven to be one of the most successful marketing strategies.
This client engaged us to translate and transcreate marketing brochures into 8 different languages while ensuring scalability and quality. Since the company produces most of their major marketing materials only once a year, much of the work we do happens all at once, under tight deadlines.
The eye-catching brochure taglines have a personalized feel. And our transcreations contribute to the creation of a distinctive brand voice across all languages. The client has been very pleased with the results and continues to engage Lionbridge with further work across the entire company.