CMS Integration

You’ve invested heavily in your content management system (CMS). But does it provide an easy-to-use way to manage the end-to-end process of translating content from one language to another?

STREAMLINE AND AUTOMATE TRANSLATION WORKFLOWS

It’s true that most CMS platforms will typically support content in all the languages used on the web. But most don’t provide an easy-to-use way to actually manage the whole translation process. That’s where CMS integration comes in.

CMS integration workflow: an overview

Here’s how CMS integration technology works: you want to integrate your applications and repositories that house marketing, sales, and other customer-facing content directly with your translation provider’s translation management system (TMS).

By doing so, you can submit content you need translated directly from within your content platform. When it’s completed, the provider returns the translated content directly back to your platform via the integration.

At Lionbridge, we offer a truly agnostic integration solution for translation. You have the flexibility to:

  • Send content to a variety of resources
  • Connect to any translation provider platforms
  • Split the work between internal and external resources

Overcome complexity and gain control

Our integration technology adds sophisticated capabilities that simplify translation outsourcing and project management efforts.

These capabilities include advanced features such as delta management, which allows you to configure the connector to export only the changed items on a page, rather than everything. You’ll benefit from reduced translation word count, resulting in lower cost and turnaround time.

Additionally, with Lionbridge, integration between your content platform and a translation platform allows you to:

  • Achieve highly automated and streamlined global content workflows that deliver the immediacy, repeatability, and scalability that you need when delivering content to the world
  • Remain in the familiar comfort of the content and marketing automation tools you use daily, yet now be integrated into a localization-specific supply chain and workflow
  • Stay focused and as productive as possible

Reduce costs with our Translation Memory update feature

Translation Memory (TM) technology is a dynamic database system that enables translated text to be reused throughout your website localization project. This can result in considerable cost reductions—especially if you have a large website that’s being translated into several languages.

Our TM update feature helps maintain TM version control. All edits are captured and automatically returned to your translation provider.

case study

CMS Integration: Case Study

Challenge
Solution
Result

One of our clients, an American-based multinational conglomerate, had 1,200 distinct websites around the world with varying levels of brand compliance and user experience. The company’s digital team realized they needed to reengineer their presence to streamline, standardize, and localize, and align it with the corporate brand. The goal? Maintain local relevancy while also achieving global brand consistency.

With help from Lionbridge and Adobe, the team crafted a streamlined approach based on a “minimum digital infrastructure,” a scalable core structure that would accommodate unlimited country-specific websites and deliver:

  • A consistent, centrally-managed portfolio of country sites with local-language brand presences in key markets
  • Globally consistent branding and messaging integrated with locally relevant products and services
  • Up-to-date, editable, country-specific content—plus the ability to repurpose standardized global content
  • In-country SEO improvements

Translation and localization is now a fully integrated CMS process, made fast and accessible for all users. Content selection and analysis, project approvals, translation reviews, and final publishing are all handled within the system. Other benefits:

  • 27 in-brand country sites launched in first seven months; 48 sites now online with plans for mores
  • Reduced errors and turnaround times save money and speed time-to-markets
  • Content sharing and repurposing is available across markets and channelss
  • Actionable, real-time data with big picture and granular views
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In-Context Review: Know the Power of Your CMS

"[A CMS] has to fit your organization’s needs, including your workflows, your team, and your goals."

In-Context Review: Know the Power of Your CMS 7/6/2016