LANGUAGE:
LANGUAGE:
Our people are our pride, helping companies resonate with their customers for 20+ years.
We create, transform, test, and train more content than anyone in the world – from text, voice, audio, video, to structured & unstructured data.
Solutions
Lionbridge Knowledge Hubs
Our experts know the in-and-outs of your industry & its challenges.
Harness the Lionbridge Lainguage Cloud to support your end-to-end localization and content lifecycle
Our people are our pride, helping companies resonate with their customers for 20+ years.
About Us
Key Facts
Leadership
Insights
News
Trust Center
We create, transform, test, and train more content than anyone in the world – from text, voice, audio, video, to structured & unstructured data.
Content Services
- Technical Writing
- Training & eLearning
- Financial Reports
- Multicultural Marketing
- Digital Experience Assessments
Translation Services
- Video Localization
- Software Localization
- Website Localization
- Translation for Regulated Companies
- Interpretation
- Live Events
- Multilingual SEO & Digital Marketing
- Content Optimization
Testing Services
- Functional QA & Testing
- Compatibility Testing
- Interoperability Testing
- Performance Testing
- Accessibility Testing
- UX/CX Testing
Solutions
- Translation Service Models
- Digital Marketing
- Machine Translation
- STAⁱRT Onboarding™
Our Knowledge Hubs
- Generative AI
- Positive Patient Outcomes
- Future of Localization
- Innovation to Immunity
- COVID-19 Resource Center
- Disruption Series
- Patient Engagement
- Lionbridge Insights
Our experts know the in-and-outs of your industry & its challenges.
Life Sciences
- Pharmaceutical
- Clinical
- Regulatory
- Post-Approval
- Corporate
- Medical Devices
- Validation and Clinical
- Regulatory
- Post-Authorization
- Corporate
Banking & Finance
Retail
Luxury
E-Commerce
Games
Automotive
Consumer Packaged Goods
Technology
Industrial Manufacturing
Legal Services
Travel & Hospitality
Harness the Lionbridge Lainguage Cloud to support your end-to-end localization and content lifecycle
Lainguage Cloud™ Platform
Connectivity
Translation Community
Workflow Technology
Smairt Content™
Smairt MT™
Smairt Data™
Language Quality
Analytics
SELECT LANGUAGE:
Translation, localization, and transcreation are similar in the way they relate to language and culture. All hold equal importance in globalizing a company or product, as they allow a foreign audience to understand a company or product’s service. However, understanding where the differences lie between the three and what role each plays in globalization can be confusing. The following table may help clarify:
Download the full infographic here.
Translation services apply to the literal “word for word”; translation is used when it’s important for the source and target-language text to match up exactly. Localization services are a more involved process whereby the target language is adapted to effectively line up with the culture. Transcreation services are used when a company wants to keep its brand image while adapting its message to the target culture. A relatively new term, transcreation has become fundamental to brand-building in an increasingly connected world.