AI Solutions
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Case Study: Multilingual Retail Marketing
New AI Content Creation Solutions for a Sports and Apparel Giant
When do consumers first interact with your brand? It's often via your products' packaging, which can have an outsized impact on your brand identity.
Lionbridge's CPG translation services elevate your global strategy with packaging, technical documentation, digital assets, and marketing materials that present your brand authentically and appropriately to international audiences. From product and retail to aftersales and support, our experienced translators will ensure your packaged goods are market-ready in all regions.
Your global branding strategy has many moving parts — our comprehensive translation services keep your identity cohesive in every market.
Here are the answers to questions our customers frequently ask.
Product packaging contains essential information such as nutritional content, care instructions, and directions for assembly and use. Presenting goods to users in a way that is accessible to them increases sales, improves brand reputation, and enables your customers to get the best performance out of your product.
We deal in Apparel and Accessories, Cleaning Products, Consumer Electronics and Computers, Food and Beverages, Cosmetics, Beauty and Personal Care, Pharmaceutical Products, Groceries, Home Improvement and Hardware Retail, Jewelry and Watches, Sporting and Recreational Equipment, Toys and games, Health-related products, and more.
While packaging translation only includes simple text translation, package transcreation also involves localizing elements of design and formatting. Transcreation, as opposed to translation, ensures that your product is presented appropriately in different markets while maintaining your brand's overall look and feel.
Your brand voice is your company's personality. The more consistent it is, the better consumers can get to know you. Lionbridge's brand marketing experts will keep your content consistent across international boundaries. Read our Global Brand Voice Guide to make sure you retain your brand voice as you enter new markets.