LANGUAGE:
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We create, transform, test, and train more content than anyone in the world – from text, voice, audio, video, to structured & unstructured data.
Our experts know the in-and-outs of your industry & its challenges.
Our people are our pride, helping companies resonate with their customers for 20+ years.
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We create, transform, test, and train more content than anyone in the world – from text, voice, audio, video, to structured & unstructured data.
Content Services
Technical Writing
Training & eLearning
Financial Reports
Scientific Articles
Multicultural Marketing
Translation Services
Translation
Video Localization
Software Localization
Website & App Localization
Translation for Regulated Companies
Interpretation
Linguistic QA
Multilingual SEO & Digital Marketing
Testing Services
Functional QA & Testing
Compatibility Testing
Interoperability Testing
Performance Testing
Accessibility Testing
UX/CX Testing
Our Knowledge Hubs
Digital Marketing
Machine Translation
Future of Localization
Innovation to Immunity
COVID-19 Resource Center
Disruption Series
Patient Engagement
Lionbridge Insights
Our experts know the in-and-outs of your industry & its challenges.
Life Sciences
Banking & Finance
Retail
E-Commerce
Gaming
Automotive
Consumer Packed Goods
Technology
Industrial Manufacturing
Legal Services
Travel & Hospitality
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Last Updated: March 11, 2021 9:30PM
You can view translation, localization, and transcreation as different flavors of cross-cultural communication
How can you decide which “ation” is right for sharing your message with a new market? First, you’ll need to choose your overarching accuracy goal: are you aiming for a literal translation or emotional resonance—or a mix of both?
Translation is the most exact process for switching between languages and focuses on precisely matching source and target languages. Localization, which by its nature includes some translation, further adapts the translated language to optimize linguistic and cultural sensitivity. Transcreation, the newest term of these three, loosens some of the rigidity of exact word-for-word translation in favor of conveying the intended “feel” of the content across languages.
Which service is right for you? Check out the following table to help you identify your needs. Ready to consult with a language services provider? Reach out to us today and get started.
