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SELECT LANGUAGE:
Harness the Power of Language AI to Create Flawless Content
Advancements in AI support the full content lifecycle to help you resonate with your global customers in any language.
We understand how challenging it is to operate in a digital-first market. You must create more content in more markets more effectively than your competition. Your content needs to target more granular customer groups across many languages and be delivered through a growing number of digital channels. How would you like an easy and effective way to do it? The Smart Content solution addresses these challenges by helping you build high-performing content engines that make your content stronger and more appealing to your customers.
How Smart Content Enhances Localization
Smart Content for Full Insight Into Your Content and Enhanced Localization
Smart Content’s AI-powered algorithms assess, grade, and tag your source content based on 120+ attributes. Our traffic light scorecard identifies issues during every step of the process. This enables you to address issues before sending your content to localization. That way, you avoid costly rework.
Content tagging
It’s critical to understanding content to successfully allocate work to translators and determine the right localization workflows. Smart Content detects attributes like source language, domain, and customer affinity and uses this metadata to automate your workflows and make your localization process smarter.
Readability
How easy will it be for readers to understand your content? The Smart Content solution answers this question by putting your text through readability tests. Our tests are based on a custom blend of the Flesh-Kincaid readability test, the Gunning-Fog Index, the SMOG Index, and other measures that best fit your content to ensure it is most engaging and conveys its message clearly.
Structural Composition
The longer and more complicated your sentence structures, the harder they are to understand. They will perform suboptimally. Smart Content algorithms assess the length of your sentences, grammar, noun phrasing, and other sentence structure features to ensure you make the best impression on your readers.
Inclusion
How can you develop rapport with existing customers and prospects? One way to do it is by using inclusive language. The Smart Content solution flags offensive terms, non-inclusive terminology, and gender bias so you can remove problematic language and create welcoming copy in every language you support. This proprietary technology leverages Machine Learning (ML) to also detect inoffensive words used in an insulting way.
Content Complexity
Will your copy resonate with your target audience? Smart Content examines your source content’s lexical density and diversity to determine the complexity of your text. That way, you can ensure the content easy to digest. This maximizes its performance.
Translation Memory
How much of your copy contains exact matches to translation memory? How much of it contains fuzzy or less than perfect matches? Smart Content analysis provides predictive scoring on the matching levels, so your content is translated across languages perfectly and efficiently.
Do Not Translate Terminology
It is often in your best interest not to translate proprietary terms. If you use too many of these phrases, your readers may lose interest in your copy or find it less meaningful. Smart Content uses proprietary Machine Learning (ML) algorithms to identify your Do Not Translate (DNT) terminology and measure how frequently these terms appear in your copy, so you use them judiciously. The technology also reduces the number of questions from translators, decreasing translation times and project management hours.
Read How Smart Content is Making a Difference
Frequently Asked Questions
Still have questions about content governance and Smart Content? Here are the answers to some of the questions our customers ask.
Can I use Smart Content on individual files?
Yes, you can upload individual documents to Smart Content via our customer portal. You can also enable Smart Content as a part of the workflow for some or all your content. You may also use an API to integrate Smart Content into your own platform or technology.
How many issues can Smart Content detect?
Smart content can detect more than 120 different language dimensions. It can identify things like domain, industry, complexity, readability, segment length, lexical density, bias, and many other attributes. These attributes directly impact the effectiveness of your content performance. They determine the ease at which users retain information, whether users are reading about your products or learning new material as part of workplace training. They influence page bounce rates, SEO rankings, and eLearning effectiveness. They also affect the quality, speed, and cost of translating and localizing the source.
What are the benefits of Smart Content?
Smart content helps drive content governance, brand terminology consistency, and the detection of critical content issues, such as profanities and bias in text. It helps to automate localization workflows, enables quality assessments that are always on, and ensures the most efficient content journey. All in all, it improves your content performance and your multilingual customer experience.
How many languages does Smart Content support?
Smart Content supports more than a hundred languages. Certain individual checks are supported in just a few languages.
How does Smart Content support content writers?
Smart Content enables content creators to write effective content by alerting them to brand voice inconsistencies, non-inclusive language, and opportunities to improve text comprehension. For instance, the technology notifies content creators when sentences are too long or written in the passive voice. Smart Content promotes the creative process by eliminating interruptions during the writing process. It reviews completed drafts instead of providing the writer with continuous suggestions. This process enhances concentration.
How does Smart Content help companies get the most out of automated MT workflows?
Smart Content enhances MT workflows by improving the quality of source content. The solution surfaces issues at the beginning of the process. That way, content creators may make corrections before content is sent to localization. Eliminating poor source content results in better quality. Smart Content also enables automated MT workflows to operate at scale, always on, and at variable quality levels to enhance business outcomes. Airbnb recently expanded its services to include Machine Translation on its platform that enables the company to localize everything as homeowners and guests communicate with one another. More translations at quality levels that meet customer expectations result in greater customer satisfaction Lionbridge’s Smart Content has the capability to support this type of MT service.