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This approach might be sufficient to catch errors in regional translations. But something important can suffer along the way: the company’s brand voice and identity. Creating a translation style guide to define a company’s style in multiple languages, as well as key phrases or unusual terms, helps maintain a unified voice across markets—and that engenders trust among customers across markets.
These guides are also helpful for the translators you work with through your LSP. Rather than rely on the personal preference of in-house employees, your brand can leverage style guides to stay aligned across languages from the start of the translation and transcreation process. This saves time, effort, and costs up front.
These factors are especially key as you expand markets. When you have a predictable cost per language, you can more easily decide whether you can afford to add new markets to your sales operation. Centralization also increases accountability, which helps you decide whether to maintain your chosen MLV. In addition, streamlining decreases the chances that work—and thus costs—will be unnecessarily duplicated.
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