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Our people are our pride, helping companies resonate with their customers for 20+ years.
We create, transform, test, and train more content than anyone in the world – from text, voice, audio, video, to structured & unstructured data.
Solutions
Our experts know the in-and-outs of your industry & its challenges.
Harness the Lionbridge Lainguage Cloud to support your end-to-end localization and content lifecycle
Our people are our pride, helping companies resonate with their customers for 20+ years.
About Us
Key Facts
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Insights
News
Trust Center
We create, transform, test, and train more content than anyone in the world – from text, voice, audio, video, to structured & unstructured data.
Content Services
Technical Writing
Training & eLearning
Financial Reports
Multicultural Marketing
Digital Experience Assessments
Translation Services
Translation
Video Localization
Software Localization
Website Localization
Translation for Regulated Companies
Interpretation
Multilingual SEO & Digital Marketing
Content Optimization
Testing Services
Functional QA & Testing
Compatibility Testing
Interoperability Testing
Performance Testing
Accessibility Testing
UX/CX Testing
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Digital Marketing
Live Events
Machine Translation
Our Knowledge Hubs
Positive Patient Outcomes
Future of Localization
Innovation to Immunity
COVID-19 Resource Center
Disruption Series
Patient Engagement
Lionbridge Insights
Our experts know the in-and-outs of your industry & its challenges.
Life Sciences
Banking & Finance
Retail
E-Commerce
Games
Automotive
Consumer Packaged Goods
Technology
Industrial Manufacturing
Legal Services
Travel & Hospitality
Harness the Lionbridge Lainguage Cloud to support your end-to-end localization and content lifecycle
Lainguage Cloud™ Platform
Connectivity
Translation Community
Workflow Technology
Smairt Content™
Smairt MT™
Smairt Data™
Language Quality
Analytics
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Our comprehensive services enable you to understand how your customers interact with your brand. We assess their interactions when they visit your website, make purchases, engage in live chats, open support tickets, or use social media.
We use sophisticated tools that provide you with hard data and actionable recommendations to help you invest in your content wisely and deliver digital experiences that will continuously engage your customers. After delivering outstanding digital customer experiences in your existing markets, we’ll help you figure out which locales and languages to pursue next. Our assessments ensure that you get the biggest return on your localization investment.
Global Digital Experience Assessments examine your technology and content. Use readily available external data for these assessments. Add internal information for a deeper evaluation. You may analyze a few locales or widen your scope to many markets. The more information you collect, the more you will learn about your customer engagement and the more opportunities you will have to strengthen it.
Whether you want to test out our service, choose our pre-packaged Global Digital Experience Assessments offering, or get fully customized services to broaden the scope of analysis and augment the depth of data collected, our distinct service levels allow you to select exactly what you need.
You’ll gain multiple advantages by putting Global Digital Assessments to work for you.
Get a 360-degree overview of your digital experience. With this information, you’ll be able to design a better experience for both your customers and your workforce.
Increase the amount and quality of your content to generate more customer engagement and drive growth in your local markets.
Obtain data that will drive your content strategy choices. Language audit insights will help you decide how much content to localize for each of your languages, which content to create from scratch, and which content is best suited for transcreation.
Use our linguistic audit to address issues early in the process, so your content performs well in all your languages. Ensure the technical aspects of your website do not hinder global search results with our technical SEO evaluation. This assessment will also enable you to provide a satisfying Customer Experience (CX).
Identify the next language you should consider for localization based on insights, performance, and revenue data. The CSA Research Global Revenue Forecaster is used to prioritize your existing and prospective markets.
Unlock opportunities for growth by gaining insight to make smart choices. You’ll be able to invest in the areas that will be most impactful to your business.
Still have questions about customers’ global digital experiences and our assessment tools? Here are the answers to the questions our customers frequently ask.
Geo-targeting improves conversion rates by providing more locally relevant content to consumers and making it more likely that they will make a purchase. You can execute geo-targeting by displaying content in the local language, targeting specific socioeconomic demographics, and varying your services, offers and discounts by geography. Geo-targeting will help marketers optimize their market spend and allocate marketing dollars where it matters most.
Geo-targeting requires highly specialized skills that many companies don’t have. It involves creating content for a specific locale and making sure that content lands in the right market. Small technical issues can cause numerous problems including: the wrong page appearing in the wrong market, cross-market cannibalization, users entering the site in the wrong funnel, lost internal linking opportunities, and poor search performance. Lionbridge has developed unique geo-targeting capabilities from its experience resolving issues across many client sites.
Site load speed is one of the most important metrics to look at when trying to optimize the conversion rate of the brand’s e-commerce sites. HubSpot compiled statistics on page load time and found that each additional second of load time (between seconds 0-5) reduces the conversion rate by an average of 4.2%. You may bring fundamental change to the performance of the site by attending to load times. We help customers address this when we conduct our Global Digital Experience Assessments.
Branded keyword research involves searching a company’s brand name. It tells us how well-known a brand is. This is important since consumers are more likely to convert when they are familiar with a brand. Unbranded keyword research involves terms that are related to the company’s products and services. It tells us how well the company is performing against its competitors, which is important information to attract new customers. We use these insights to identify opportunities for companies to increase their visibility across sites.
When performing Global Digital Experience Assessments, we look at all costs associated with the content lifecycle, including content development and technology costs. If our customer has set up a robust advertising program and lets us access data from it, we strive to establish a link between content costs and content performance. All data is looked at through the lens of market potential based on the CSA Research Global Revenue Forecaster.
We use a combination of tools as well as manual testing to fully review geo-targeting and technical SEO. A large portion of our geo-targeting analysis is manual because no tool is capable of checking everything that needs to be assessed. It is easier to analyze technical SEO because there are many tools that help with the review. However, we also supplement our use of these tools with manual checks to give us a thorough view of a site’s performance in search.