Global Digital Experience Assessments

We offer a full suite of services that lets you know exactly where you stand with your customers and what’s getting in the way of your relationship. Get actionable insight to deliver meaningful global digital experiences that will enhance customer engagement and increase revenue.

Are You Providing Global Digital Experiences That Engage Your Customers and Drive Loyalty? How Would You Know?

Gain insight with Lionbridge’s Global Digital Experience Assessments.

Our comprehensive services enable you to understand how your customers interact with your brand. We assess their interactions when they visit your website, make purchases, engage in live chats, open support tickets, or use social media.

We use sophisticated tools that provide you with hard data and actionable recommendations to help you invest in your content wisely and deliver digital experiences that will continuously engage your customers. After delivering outstanding digital customer experiences in your existing markets, we’ll help you figure out which locales and languages to pursue next. Our assessments ensure that you get the biggest return on your localization investment.

Global Digital Experience Assessments Help Perfect Your Digital Customer Experiences and Grow Your Global Presence

Global Digital Experience Assessments examine your technology and content. Use readily available external data for these assessments. Add internal information for a deeper evaluation. You may analyze a few locales or widen your scope to many markets. The more information you collect, the more you will learn about your customer engagement and the more opportunities you will have to strengthen it.

Categories Assessed

Lionbridge’s Global Digital Experience Assessments focus on these key areas:

Global Geo-Targeting—Analyzes your search performance to see if the right content is showing in the right markets and identifies opportunities for improvement
Technical SEO—Evaluates the technical aspects of your website to ensure your site has no barriers to performing in search results globally and to ensure a secure and satisfying user experience
Search Analysis—Examines branded and unbranded keyword search performance in multiple markets to identify ways to present content more effectively in search results
Localization ROI—Quantifies the return on your localization investments in each locale, so you can demonstrate value and make data-driven decisions before making new investments
Linguistic Audit—Measures the quality of your content to help you address issues like bias or readability, so you can create effective content before it gets localized into other languages

Data Analyzed

Lionbridge uses a variety of data to provide insights into market potential and to determine how well a website is operating in any given market. Lionbridge examines:

Widely available market data like industry size and internet penetration.
Publicly available data from testing and auditing tools like Google PageSpeed Insights, GTmetrix, and Semrush.
Aggregated internal data from sources like Google Search Console and Google Analytics.
Your content analyzed against our extensive language corpus and evaluated for linguistic issues that may impact performance.

The synthesis of all this data enables Lionbridge to connect market potential with performance and guide customers to get the most out of their localization initiatives. We help companies identify and correct technical issues, maximize the performance of their content, and figure out which markets to enter or divest.

Our ability to combine SEO, business strategy and language insights uniquely positions us to provide reliable localization investment guidance that is backed by hard data.

Markets Evaluated

Lionbridge’s market evaluation leads to an optimized localization strategy and better market performance.

The evaluation may suggest it’s best to localize a unique mix of languages in certain markets, as opposed to just localizing the most obvious ones. Alternatively, in other markets you may be better off by covering the most popular local language and localizing into another language only when the value of such an undertaking has been proven.

Then there’s the question of how deep localization should go. Can you stop at localizing only your marketing collateral? Or must you offer localization during the checkout process and when a customer needs support? What about underperforming markets; is it more advantageous to localize into a new language or drop an existing language so you can allocate your budget elsewhere? The market evaluation will help answer all these questions.

Global Digital Experience Assessments help inform a successful localization, content, and go-to market strategy.

Three Tiers of Service

Whether you want to test out our service, choose our pre-packaged Global Digital Experience Assessments offering, or get fully customized services to broaden the scope of analysis and augment the depth of data collected, our distinct service levels allow you to select exactly what you need.

Freemium Service

This no-cost service for eligible companies assesses how well you are delivering content to your intended geographic target. Using a combination of market-leading audit tools and in-depth manual analysis, we demonstrate the power of our assessments, and you learn how to make small changes for maximum in-language performance. This option is ideal for companies that want to better understand how their investments will provide the return they expect. It will also identify whether a more thorough assessment is needed.  

What you get:  

An assessment of your global geo-targeting performance
An analysis of your technology, content, and search results across your primary markets  
Prioritization of your existing and prospective markets based on global economy data and total addressable markets using the CSA Research Global Revenue Forecaster – Lite tool

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Premium Service

For our Premium service, we use both public and internal data to give you a comprehensive overview of your global search performance. Content performance is included in the scope, creating insights into your content structure and performance in search results. You obtain insight into the ROI per locale, which enables you to make well-informed market investment decisions based on hard data.

What you get:

Technical and content scores
Assessments of your global geo-targeting performance, technical SEO, search performance, and localization ROI
Prioritization of your existing and prospective markets based on global economy data and total addressable markets using the CSA Research Global Revenue Forecaster – Full tool

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Custom Service

Our Custom service builds upon the Premium service level by adding deeper content analysis. The Custom service provides insights into the readability and quality of your content. It also identifies bias and non-inclusive language. You will be positioned to fix and optimize existing content, fill content gaps and make informed investment decisions.

What you get:

Technical and content scores
Assessments of your local geo-targeting performance, technical SEO, search performance, and localization ROI
Prioritization of your existing and prospective markets based on global economy data and total addressable markets using the CSA Research Global Revenue Forecaster – Full tool
A linguistic audit that uses Lionbridge’s extensive language data and the latest AI advancements to assess more than 120 content characteristics, such as readability

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The Benefits of Global Digital Experience Assessments

You’ll gain multiple advantages by putting Global Digital Assessments to work for you.

Enhance Your Digital Experience (DX)

Get a 360-degree overview of your digital experience. With this information, you’ll be able to design a better experience for both your customers and your workforce.

Increase Content Velocity

Increase the amount and quality of your content to generate more customer engagement and drive growth in your local markets.

Improve Your Content Strategy

Obtain data that will drive your content strategy choices. Language audit insights will help you decide how much content to localize for each of your languages, which content to create from scratch, and which content is best suited for transcreation.

Boost Content and Search Performance

Use our linguistic audit to address issues early in the process, so your content performs well in all your languages. Ensure the technical aspects of your website do not hinder global search results with our technical SEO evaluation. This assessment will also enable you to provide a satisfying Customer Experience (CX).

Identify Your Next Growth Opportunity

Identify the next language you should consider for localization based on insights, performance, and revenue data. The CSA Research Global Revenue Forecaster is used to prioritize your existing and prospective markets.

Grow Faster

Unlock opportunities for growth by gaining insight to make smart choices. You’ll be able to invest in the areas that will be most impactful to your business.

Lionbridge’s Unparalleled Language Corpus Facilitates the Creation of Top-Notch Content

As a leader in the localization industry, Lionbridge has amassed an unparalleled amount of data through its translation work. We analyze some of that data in a secure environment that respects our customers’ privacy to help our Artificial Intelligence (AI) and Machine Translation (MT) systems deliver enhanced services. Lionbridge’s language corpus includes 400 million words. We handpicked these words from a total of 40 billion words that we translated across languages and domains over the last decade. We use this data to fine-tune our AI and MT systems, create benchmarks for our customers’ content, and provide first-rate content recommendations.

Global Digital Experience Assessments FAQs

Still have questions about customers’ global digital experiences and our assessment tools? Here are the answers to the questions our customers frequently ask.

How can geo-targeting improve conversion rates and why should marketers care about it?

Geo-targeting improves conversion rates by providing more locally relevant content to consumers and making it more likely that they will make a purchase. You can execute geo-targeting by displaying content in the local language, targeting specific socioeconomic demographics, and varying your services, offers and discounts by geography. Geo-targeting will help marketers optimize their market spend and allocate marketing dollars where it matters most.

Why is geo-targeting so difficult to execute and why do so many companies get it wrong?

Geo-targeting requires highly specialized skills that many companies don’t have. It involves creating content for a specific locale and making sure that content lands in the right market. Small technical issues can cause numerous problems including: the wrong page appearing in the wrong market, cross-market cannibalization, users entering the site in the wrong funnel, lost internal linking opportunities, and poor search performance. Lionbridge has developed unique geo-targeting capabilities from its experience resolving issues across many client sites.

How does site load speed impact conversion rates and what can brands do to improve it?

Site load speed is one of the most important metrics to look at when trying to optimize the conversion rate of the brand’s e-commerce sites. HubSpot compiled statistics on page load time and found that each additional second of load time (between seconds 0-5) reduces the conversion rate by an average of 4.2%. You may bring fundamental change to the performance of the site by attending to load times. We help customers address this when we conduct our Global Digital Experience Assessments.

What insights can you gain from branded and unbranded keyword traffic to boost marketing performance?

Branded keyword research involves searching a company’s brand name. It tells us how well-known a brand is. This is important since consumers are more likely to convert when they are familiar with a brand. Unbranded keyword research involves terms that are related to the company’s products and services. It tells us how well the company is performing against its competitors, which is important information to attract new customers. We use these insights to identify opportunities for companies to increase their visibility across sites.

How does Lionbridge measure content ROI?

When performing Global Digital Experience Assessments, we look at all costs associated with the content lifecycle, including content development and technology costs. If our customer has set up a robust advertising program and lets us access data from it, we strive to establish a link between content costs and content performance. All data is looked at through the lens of market potential based on the CSA Research Global Revenue Forecaster.

What does it take to properly analyze geo-targeting and technical SEO?

We use a combination of tools as well as manual testing to fully review geo-targeting and technical SEO. A large portion of our geo-targeting analysis is manual because no tool is capable of checking everything that needs to be assessed. It is easier to analyze technical SEO because there are many tools that help with the review. However, we also supplement our use of these tools with manual checks to give us a thorough view of a site’s performance in search.

Order Your Global Digital Experience Assessment Today

Our experts are ready to help you grow your revenue by measuring customer engagement and content ROI.

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Global Digital Experience Assessments

Are You Providing Global Digital Experiences That Engage Your Customers and Drive Loyalty? How Would You Know?

Gain insight with Lionbridge’s Global Digital Experience Assessments.

Global Digital Experience Assessments Help Perfect Your Digital Customer Experiences and Grow Your Global Presence

Categories Assessed

Data Analyzed

Markets Evaluated

Three Tiers of Service

Freemium Service

Premium Service

Custom Service

The Benefits of Global Digital Experience Assessments

Enhance Your Digital Experience (DX)

Increase Content Velocity

Improve Your Content Strategy

Boost Content and Search Performance

Identify Your Next Growth Opportunity

Grow Faster

Lionbridge’s Unparalleled Language Corpus Facilitates the Creation of Top-Notch Content

Global Digital Experience Assessments FAQs

How can geo-targeting improve conversion rates and why should marketers care about it?

Why is geo-targeting so difficult to execute and why do so many companies get it wrong?

How does site load speed impact conversion rates and what can brands do to improve it?

What insights can you gain from branded and unbranded keyword traffic to boost marketing performance?

How does Lionbridge measure content ROI?

What does it take to properly analyze geo-targeting and technical SEO?

Order Your Global Digital Experience Assessment Today

LAⁱNGUAGE CLOUD™

INDUSTRIES