LANGUAGE:
LANGUAGE:
Our people are our pride, helping companies resonate with their customers for 20+ years.
We create, transform, test, and train more content than anyone in the world – from text, voice, audio, video, to structured & unstructured data.
Solutions
Our experts know the in-and-outs of your industry & its challenges.
Harness the Lionbridge Lainguage Cloud to support your end-to-end localization and content lifecycle
Our people are our pride, helping companies resonate with their customers for 20+ years.
About Us
Key Facts
Leadership
Insights
News
Trust Center
We create, transform, test, and train more content than anyone in the world – from text, voice, audio, video, to structured & unstructured data.
Content Services
Technical Writing
Training & eLearning
Financial Reports
Multicultural Marketing
Digital Experience Assessments
Translation Services
Translation
Video Localization
Software Localization
Website Localization
Translation for Regulated Companies
Interpretation
Multilingual SEO & Digital Marketing
Content Optimization
Testing Services
Functional QA & Testing
Compatibility Testing
Interoperability Testing
Performance Testing
Accessibility Testing
UX/CX Testing
Solutions
Digital Marketing
Live Events
Machine Translation
Our Knowledge Hubs
Positive Patient Outcomes
Future of Localization
Innovation to Immunity
COVID-19 Resource Center
Disruption Series
Patient Engagement
Lionbridge Insights
Our experts know the in-and-outs of your industry & its challenges.
Life Sciences
Banking & Finance
Retail
E-Commerce
Games
Automotive
Consumer Packaged Goods
Technology
Industrial Manufacturing
Legal Services
Travel & Hospitality
Harness the Lionbridge Lainguage Cloud to support your end-to-end localization and content lifecycle
Lainguage Cloud™ Platform
Connectivity
Translation Community
Workflow Technology
Smairt Content™
Smairt MT™
Smairt Data™
Language Quality
Analytics
SELECT LANGUAGE:
The best way to go global? Go local. By personalizing content to customers’ needs, you can make an impact in any new market.
Anyone with a website has the capability to publish content for all the world to see. You must set yourself apart in the increasingly crowded global marketplace.
Learn from others’ successes – as well as their failures. Be efficient and leverage the work other competing companies have done before you.
Don’t underestimate the power of website analytics: Customer demographic information, language preferences, and abandonment rates are all powerful analytics that give insight into markets you are already resonating with.
Look at who is interacting with your website. Even before you have performed extensive localization, you might have already captured the attention of certain foreign markets. These countries and languages should be the first stop on your globalization journey.
Depending on your company’s goals, you might require a broader or a narrower global strategy. Localizing for one hundred global markets requires a different strategy than one specific region.
Your multilingual SEO strategy should reflect the linguistic and cultural diversity of each new market you enter.
Companies should plan for translation before they go global. Customers don’t buy what they don’t understand, with 55 percent of international consumers refusing to purchase from websites that aren’t in their language. Before launching in new markets, anticipate localization not only for sites but marketing collateral and other client-facing content.
Even when you and your target market speak the same language, you still need to localize content. Tone, word choice, and digital medium preferences vary from market to market.
Globalization is an opportunity to bridge communities and build relationships. Embrace your global citizenship and go forth with intention.
For more tips and tricks download our Going Global Whitepaper
Part 1: Going Global 101: What Does It Mean to "Go Global"?
Part 2: Going Global 101: So You Have a Website. Are You a Global Company?
Part 3: Going Global 101: Going Global Glossary
Part 4: Going Global 101: Where Are You Going?
Part 5: Going Global 101: How Your Competition Can Be Your Best Resource
Part 6: Going Global 101: Optimizing Your SEO Strategy
Part 7: Going Global 101: What is a Localization Strategy (And When Do You Need One?)
Part 8: Going Global 101: How to Create a Localization Strategy