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We create, transform, test, and train more content than anyone in the world – from text, voice, audio, video, to structured & unstructured data.
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Our experts know the in-and-outs of your industry & its challenges.
Harness the Lionbridge Lainguage Cloud to support your end-to-end localization and content lifecycle
Our people are our pride, helping companies resonate with their customers for 20+ years.
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We create, transform, test, and train more content than anyone in the world – from text, voice, audio, video, to structured & unstructured data.
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Harness the Lionbridge Lainguage Cloud to support your end-to-end localization and content lifecycle
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You're ready to go global.
Ready to spread the word about your product or service to potential customers in new markets. Excited to adapt your global brand story to local cultures and customs in ways that create resonance. Prepared to make global reach and local nuance a key part of your process.
If your company has created a globalization strategy, it has:
Thus, with an eye on globalization, your company has approved budgets. Created deadlines. Identified KPIs.
So, what could be missing? Just a key part of going global: your localization strategy.
Localization strategy is how a company adapts its message to a particular language or culture. When entering a new market, you need locally consumable websites, social media, marketing campaigns, and more. Localization strategy is your plan to make any needed modifications in tone, imagery and subject matter to successfully connect with the local customer.
By now, you probably understand that localization is a crucial aspect of going global. With that in mind, when should you consider localizing your global brand content and experience?
The most successful global companies consider global localization at the beginning of their globalization process. So, if you are considering going global, you should already be considering how to localize most effectively and efficiently.
As you prepare for the localization process, keep these three things in mind:
As we've mentioned, it's never too soon to localize. From the very beginning of your globalization process, consider how you can structure your content to communicate with as broad an audience as possible. That means you should:
Above all: if you can create source material that consumers in multiple cultures can understand, you will reduce the time and resources needed for effective translation and localization.
Have you already begun the globalization process without a firm content localization strategy? Don't hesitate--the best time to localize content is now. First, determine which parts of your site are the highest priority for localization and translation. Second, develop a strategy by answering questions like:
These questions form a starting point. They can thus help you visualize the scope of your global localization go-forward strategy.
Both B2B and B2C companies are embracing personalization as a major trend in their marketing strategy. For example:
But what's the first step in personalization? Speaking the same language--literally. At Lionbridge, we find that the more we strive to find common ground despite language and cultural differences, the better we can personalize content through our localization services.
As you prepare to go global, try to minimize pieces of content that need to be culturally specific. That way, you can make your content relevant to the broadest possible audience.
For more tips and tricks download our Going Global Whitepaper
Part 1: Going Global 101: What Does It Mean to "Go Global"?
Part 2: Going Global 101: So You Have a Website. Are You a Global Company?
Part 3: Going Global 101: Going Global Glossary
Part 4: Going Global 101: Where Are You Going?
Part 5: Going Global 101: How Your Competition Can Be Your Best Resource
Part 6: Going Global 101: Optimizing Your SEO Strategy
Part 8: Going Global 101: How to Create a Localization Strategy