Why is translation of your mobile application important?

  • Localisation enables you to reach new markets and increase your market share in countries where multiple languages are spoken.
  • A recent survey found that more than half of global consumers only buy products from apps that provide them with information in their own language.
  • Using mobile app localisation and app testing services can result in a 148 percent increase in downloads per country*.
  • Translating and localising keywords and metadata can help make your brand and products more visible across the globe.
  • When you make an effort to talk to customers in their own language, this can increase trust and build positive interactions.
  • You can target specific markets with promotions and notifications regardless of time or location.

Seamless app localisation for all languages

Successful application localisation requires two important skill sets. The first is understanding the complexities of the languages you’re going to use. It’s not simply about changing the words from one language to another, it’s about understanding the meaning behind them. Before the translation of your mobile app can begin, the translator will first need to appreciate its intent.

The other skill set needed is a solid grounding in the technical issues involved. File formats may vary from platform to platform, and your developer needs to know how to handle them.

At Lionbridge, we have a deep understanding of both the linguistic and technical sides of application localisation. We can provide an extensive range of translation and testing services to help you with both the translation of your mobile app and the practicalities of localisation. Lionbridge’s goal is to ensure that after using our services, your application works just as well in the new languages as it does in the original language.

On the technology side, we can assist you with any part of the process, including:

  • Consultation on how to build your application for localisation
  • Help with mobile app testing to ensure that it functions properly
  • Localisation testing services for your apps
  • In-country app testing services to ensure that your apps perform at their best

Wherever you are in the process, let us help you localise your app for the audiences you’re targeting.

*Mobile App Translation: Industry Report & Guide, Lionbridge, 2015

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"The terms website translation and website localisation are often used so interchangeably, it’s not uncommon for marketers and others to be unaware of the differences—or even know that there are any."

The Difference Between Translation and Localisation for Multilingual Website Projects [Definitions] 28/07/2015