LANGUAGE:
- WHAT WE DO
- GENERATIVE AI
We create, transform, test, and train more content than anyone in the world – from text, voice, audio, video, to structured & unstructured data.
Leverage AI-powered technology to bolster your global communications.
- Industries
- LAⁱNGUAGE CLOUD™
Our experts know the in-and-outs of your industry & its challenges.
Harness the Lionbridge Lainguage Cloud to support your end-to-end localization and content lifecycle.
- WHO WE ARE
Our people are our pride, helping companies resonate with their customers for 20+ years.
We create, transform, test, and train more content than anyone in the world – from text, voice, audio, video, to structured & unstructured data.
Content Services
- Technical Writing
- Training & eLearning
- Financial Reports
- Digital Experience Assessments
- Digital Marketing
- Content Optimization
Translation Services
- Video Localization
- Software Localization
- Website Localization
- Translation for Regulated Companies
- Interpretation
- Live Events
Testing Services
- Functional QA & Testing
- Compatibility Testing
- Interoperability Testing
- Performance Testing
- Accessibility Testing
- UX/CX Testing
Solutions
- Translation Service Models
- Machine Translation
- Start Onboarding™
Our Knowledge Hubs
- Positive Patient Outcomes
- Modern Clinical Trial Solutions
- Future of Localization
- Innovation to Immunity
- COVID-19 Resource Center
- Disruption Series
- Patient Engagement
- Lionbridge Insights
Leverage AI-powered technology to bolster your global communications.
Generative AI
GenAI Marketing Solutions
Our experts know the in-and-outs of your industry & its challenges.
Life Sciences
- Pharmaceutical
- Clinical
- Regulatory
- Post-Approval
- Corporate
- Medical Devices
- Validation and Clinical
- Regulatory
- Post-Authorization
- Corporate
Banking & Finance
Retail
Luxury
E-Commerce
Games
Automotive
Consumer Packaged Goods
Technology
Industrial Manufacturing
Legal Services
Travel & Hospitality
Harness the Lionbridge Lainguage Cloud to support your end-to-end localization and content lifecycle
Lainguage Cloud™ Platform
Connectivity
Translation Community
Workflow Technology
Smairt Content™
Smairt MT™
Smairt Data™
Language Quality
Analytics
Our people are our pride, helping companies resonate with their customers for 20+ years.
About Us
Key Facts
Leadership
Insights
News
Trust Center
SELECT LANGUAGE:
Last updated: August 2, 2021 5:51PM
Which converts customers better, human or machine translation? As an experiment, leading Japanese online retailer Rakuten translated the same 250 product listings using both methods. The result? Lionbridge (formerly Gengo) created higher-quality listings that significantly boosted Rakuten’s conversion rates (CVR).
Low Cost, High Return
Translating 250 listings cost Rakuten less than $10 per listing. This small investment, however, resulted in an incredible $83,000+ in increased sales—a small price for a massive payoff.
Simple and Swift
All 250 product listings were translated and up on Rakuten’s site in less than 48 hours with minimal effort. Translating high-volume content via API makes updating multilingual listings seamless.
When it comes to high-volume content like ecommerce product listings and user-generated content, machine translation isn’t your only cost-friendly option. Contact us today to find out why crowdsourced human translation platforms are both affordable and better for business.
